In today's highly competitive
business environment, a domain name is one of the most valuable Intellectual Property (IP) assets a
company could own. It is a matter of fact that yes; the choice of a domain name
in this age of well-developed information technology is an important business
decision as it leads to more publicity, popularity, and profitability of
businesses. So, it is essential to wisely select your domain name and protect
it irrespective of the fact whether you have been using it for years or have
just acquired it.
Here are a few simple tips that
owners should follow to protect their domain names:
1. Pay due
attention to the administrative details
While registering the domain name,
the owner should make sure that he or she is listed as the registrant, i.e.,
the legal owner of the domain name; the administrative contact, i.e., the
individual who has the rights to alter the domain record; and the technical
contact, i.e., the individual who will be responsible for addressing any
technical issues with the domain name.
2. Always go
for a reputable registrar
Large companies and organizations
usually work with corporate registrars like MarkMonitor to manage their domain
names efficiently. While using a retail registrar like GoDaddy or Network
Solutions, the owner should ensure that the registrar is widely-known,
responsive to the customers, and has been in the business for a long time.
3. Make sure
to lock your domain name
Many domain name registrars provide
the facility to lock, transfer lock, or register lock the domain name to
prevent it from being deleted, modified, or transferred without the owner's
prior and explicit permission.
4. Consider
obtaining similar domain names
Domain name holders or owners should
consider registering similar or alternative top-level domain names like .org,
.biz, and .net along with the domain names based on either the misspellings or
the plural version.
5. Create a
strong, unique password and protect it diligently
The owners should protect their
domain names from unauthorized access by using a strong and unique password.
Failing to do so could let someone else access your domain name, leading to its
misuse.
6. Keep
track of the renewal dates
The owners must establish a procedure
to ensure that they do not unintentionally forget to renew the registration of
their domain names. Owners with multiple domain names can even consider
consolidating the renewal dates of all their domain names to make the process
well organized. Additionally, renewing the domain name for multiple years could
also prove to be beneficial.
7. Be aware
of domain name scammers and others with evil intentions
Nowadays, unethical registrars often
try to manipulate the domain name registrants into paying unnecessary charges.
Therefore, the domain owners should be cautious while responding to any such
suspicious emails from parties pretending to be the registrar of their domain
names.
CONCLUSION
In today's internet age, your
company's domain name not only adds credibility to your business but also
builds your brand’s image by increasing its awareness. Domain names also help
in generating traffic to your website, which results in more customers and
better sales. Therefore, they must be efficiently protected to avoid any
unforeseen circumstances, which might arise, leading to disruptions in business